FAQ's - MR Label Co.

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How can I submit an order?
Fax your order to 513-681-1249
Email mrlabel@mrlabelco.com
Contact a Customer Service Representative at: 1-888-LABELCO or 513-681-2088

What is the average turn around time for a new job?
MR Label Co.’s average turn around time is 7 to 8 days; however, we prefer a 10 business day lead time. As we do carry a wide variation of materials in our shop, extra lead time ensures we can obtain any inks, substrates, and/or tooling we might need. The requested time also allows us time to get your artwork approved and ready for production.

What is the preferred artwork file?
Vector files for making plates and screens:  Adobe Illustrator (.ai), Adobe Acrobat (.pdf), Adobe Indesign (.indd), and Adobe Photoshop (.psd) If we need to make changes to your art files please package all links and fonts and send with your native file. If no changes are needed or anticipated please outline all fonts and embed all art within the native file.

For variable databases Microsoft Excel is acceptable and when sending simple text, Microsoft Word is acceptable.

Raster files are acceptable only for digitally printed labels: Adobe Photoshop (.psd), jpg embeeded art etc.

See below for a better understanding of Vector vs. Raster.

What is a PMS color?
PMS (Pantone Matching System) is a universal and standard color matching system that is used across the world. Each color is given a specific number, such has PMS 185 Red. That number has a specific mixing formula, in which pressmen use in order to create that ink. The formula also varies depending on the substrate the inks are printed on (coated versus uncoated). These guidelines ensure that when customers give us a PMS color, every printer produces the same color no matter where they are in the world. 

What is 4 color process printing (CMYK)?
This is a universal system used within the graphic arts and commercial printing industry. An image is separated into 4 different colors: cyan (C), magenta (M), yellow (Y), and black (K), thus creating CMYK. Printers will color separate your art file when prepping your job for press. If the job is being run flexographically, we will make 4 different plates (one for each color separation). Each plate will be mounted to the press, and the material will pass through each ink station transferring each color individually to the material via tiny dots. The dots will then overlap and create your image. This same system is used when jobs are printed digitally; however, 4 different print heads are used.

What is a spot color?
A spot color can be a PMS color, or it is a special color match that a pressman has to formulate themself. Printers will use a spot color when something in the image cannot be regenerated using CMYK. This sometimes occurs on more vibrant colors, or if a company has a specific color in their logo/artwork that doesn’t visually look correct when printed CMYK. Printers sometimes use spot colors to save on ink consumption. If it is a long running job and a large portion of the artwork can be created using a spot color versus printing CMYK in that area, less ink will be used. Another reason for using spot colors is to reduce the number of colors needed to print the job. If our art department can take your 4 color process artwork, and color separate it into two spot colors, you will need fewer printing plates. The job can potentially be run on a smaller printing press, thus a cost savings for you. 

What does roll chart mean?
The roll chart of a label is critical for automatically applied labels. This refers to orientation of the label on the roll, and how the label will come off of the printing press. The picture below, shows you how your artwork will read on the roll with each different roll chart option. Roll chart options (#1-4) are the most common and considered outside wind. Meaning your outwork is showing on the outside of the roll as you unwind it. Roll chart options (#5-8) are considered inside wind. Thus, you can only see the liner on the outside, and your artwork is wound facing the inside of the roll.

What is RCR?
RCR stands for round corner radius. This refers to the amount of curve a label has on its corner edges. A common corner radius is (.125”). This will help the label from peeling off when objects rub across them, in comparison to a square corner label.