October 12th, 2011
Melissa Boehm, customer service for MR Label Co., Cincinnati, OH, USA, also points to the value of having a variety of different converting capabilities in the novelty sector. She says, “In the novelty label business, every label is unique. Being able to offer your customer’s a variety of print methods under one roof is extremely desirable. MR Label Co. offers its customers flexo, digital, and screen printing, along with an offline finishing department, and complete in house prepress. Thus, we have an extensive assortment of substrates, ink systems, and raw materials to give any customer the label they desire.
“By having all of these capabilites under one roof, and offering a variety of print methods, we can give our customers prototype samples of their label,” Boehm says. “This helps ease our customer’s minds as they can test the label on their product, and verify if it’s aesthetically pleasing and practical for their application.”
Here is the link for the entire article: http://www.labelandnarrowweb.com/articles/2011/07/novelty-labels