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How to find the right vendor...

October 14th, 2011

How do you know which print vendor to chose?

From Technorati online article:

As a consumer driven economy that needs to introduce and differentiate products, it is very important to choose the proper manufacturer that would supply the proper printed goods. Therefore, the brand owners and brand managers must have the knowledge to select the proper print manufacturer that would turn marketing ideas into actual printed products while keeping costs under control.

For this reason alone, the selection of the proper flexographic printer is very important to stakeholders within an organization. There are several factors that will determine the correct company for the printed goods.

First of all, one consideration must be: how many printed goods are required? This is a critical question that must be answered before selecting a printer. Why is this important? It is significant because the printing industry is divided into two sectors, one being the wide web and the other the narrow web. Thus, the wide web services the larger volume run of printed material while the narrow web prints the short-to-medium volume. The phrase 'larger volume' in the printing industry refers to printed material over 1 million.

Another important aspect to consider is how many labels or packaging can be printed across the web. The reference to the word web alludes to the width of the paper or film running through the press. For instance, a narrow web is considered anything less 16" wide. In the case of having a 4 by 4 label, it has the potential to be printed 3 across instead of 1 or 2, also reducing the cost per unit of the label because it has less time on the machine.

Consequently, an area that must be discussed is the additional tooling cost that accompanies picking a new vendor. One of the added costs that comes with printed goods is the cost of the photo-polymer plates. Traditionally, the cost of the plates in the wider web printers is higher than the narrow web converters. For this purpose key decision makers must evaluate how much printed material is required for the particular project. If the volumes do not warrant the cost of manufacturing with a wide web, then it would be better to utilize a printer with less than 16 inches.

In conclusion, these are just two observations that buyers, purchasing agents, brand owners and brand managers can think about before proceeding in selecting a printing company.

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